Packet Pick Up

Monday, September 18
When: 4:00PM - 8:00PM
Where: REI - 7483 W Towne Way, Madison, WI 53719

*free parking onsite

Wednesday, September 20
When: 10:00AM - 3:00PM
Where: Wisconsin Institute for Medical Research (WIMR) - 1111 Highland Ave,Madison, WI 53705

*This packet pick up location does not offer free parking. Public parking is available in lot 76 (2501 University Bay Dr.) for a one time fee of $5. The WIMR lobby is a short walk from the parking ramp. There is no parking available in front of the WIMR building and violators will be ticketed.

Friday, September 22
When: 11:00AM - 8:00PM
Where: Cabela's - 1350 Cabela Dr, Sun Prairie, WI 53590

*free parking onsite

Sunday, September 24
When: 6:00AM - 12:00PM
Where: Badger Challenge Site, American Family Insurance Headquarters, 6000 American Pkwy, Madison

*follow event day parking instructions

Event Start Times

100 Mile Bike: 7:00AM
Half Marathon: 8:00AM
100K Bike: 9:00AM
50K Bike: 10:00AM
25K Bike: 11:00AM
5K Bike: 12:00PM
5K Run/Walk: 12:30PM

Morning beverages and light refreshments will be available 6:00AM - 10:30AM near packet pickup and registration.

Post Event Celebration

Post Event Meal (Half Marathon Runners): 9:00AM - 11:00AM
Post Event Meal (All other participants): 11:00AM - 6:00PM

Kids Zone Activities
 9:00AM - 5:00 PM
  Arts & Crafts
  Bounce Houses

 10:30AM - 2:30 PM
  Face Painting by Antsy Pants Paint
  Balloon Making by Pop Art!
  Cotton Candy by Sugarsmirth

 12:30AM - 2:30 PM
  UW Badger Men's Hockey Team

Made Possible By Our Generous Sponsors

American Family Insurance
Balance & Believe
UW Health
Capital Brewery
Clements Vision Care
Dental Health Associates
Erik's Bike Shop
First Student
Group Health Cooperative
JD McCormick Properties
Just Coffee
Leo Cancer Care
Machinery Row Bicycles
Marcus Theatres
Monk's Bar and Grill
Movin' Shoes
Park Bank
REI Co-op
Sassy Cow Creamery
Shine United
Total Water Culligan