Packet Pick Up

All packet pick up times are currently tentative. Stay tuned for a finalized schedule soon.

Wednesday, September 18
When: 4:00PM - 8:00PM
Where: REI - 7483 W Towne Way, Madison, WI 53719

*free parking onsite

Thursday, September 19
When: 10:00AM - 3:00PM
Where: Wisconsin Institute for Medical Research (WIMR) - 1111 Highland Ave,Madison, WI 53705

*This packet pick up location does not offer free parking. Public parking is available in lot 76 (2501 University Bay Dr.) for a one time fee of $5. The WIMR lobby is a short walk from the parking ramp. There is no parking available in front of the WIMR building and violators will be ticketed.

Friday, September 20
When: 11:00AM - 8:00PM
Where: Cabela's - 1350 Cabela Dr, Sun Prairie, WI 53590

*free parking onsite

Sunday, September 22
When: 6:00AM - 12:00PM
Where: Badger Challenge Site, American Family Insurance Headquarters, 6000 American Pkwy, Madison

*follow event day parking instructions

Event Start Times

100 Mile Bike: 7:00AM
100K Bike: 7:30AM
Half Marathon: 8:00AM
50K Bike: 9:00AM
25K Bike: 10:00AM
5K Bike: 11:00AM
5K Run: 12:00PM
5K Walk: 12:30PM

Morning beverages and light refreshments will be available 6:00AM - 10:00AM near packet pickup and registration.

Post Event Celebration

Post Event Meal (Half Marathon Runners): 9:00AM - 11:00AM
Post Event Meal (All other participants): 11:00AM - 6:00PM

Kids Zone Activities
 9:00AM - 5:00 PM
  Arts & Crafts
  Bounce Houses

 10:30AM - 2:30 PM
  Face Painting by Antsy Pants Paint
  Balloon Making by Pop Art!

 12:30AM - 2:30 PM
  UW Badger Men's Hockey Team

Made Possible By Our Generous Sponsors

American Family Insurance
Balance & Believe
UW Health
Capital Brewery
Dental Health Associates
First Student
Group Health Cooperative
Just Coffee
Leo Cancer Care
Machinery Row Bicycles
Monk's Bar and Grill
Park Bank
REI Co-op
Sassy Cow Creamery
Shine United
Total Water Culligan